Let’s go back to 2007. Steve Jobs announces the iPhone. It was awesome. Expensive? Sure, but awesome. Why was it awesome? It was the browser coupled with the touch screen; this was a revolutionary feature and it was excellent. If you’ve ever used a browser on an old Blackberry you know that RIM would have done us a service by just leaving the feature off of the phone!
There wasn’t anything like the iPhone, and there wasn’t anyone making smart phones at the time who could compete. Apple put the nail in all of the competitors’ coffins by making the SDK public and releasing the iPhone 3G at a great price. Circumstances were looking great for Apple. In a few years they would be the only viable option because they were the only ones who could innovate. Everyone would be at Apple’s mercy.
Enter Android from Google
We did not enter the search business. They entered the phone business. Make no mistake: they want to kill the iPhone. [...] This don’t be evil mantra? It’s bulls***.
Steve Jobs
Steve Jobs’ calm and collected demeanor that he had held with other competitors was gone. He knew what would become of Android and he didn’t like it. No longer would Apple be the prettiest girl at the dance.
What really is Android?
Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation.
…We hope thousands of different phones will be powered by Android. This will make possible all sorts of applications that have never been made available on a mobile device.
Eric Schmidt
Great! A platform that has innovation as its main theme brought forth by a company with a proven record. The technology world cheered. It opened the doors to compete with Apple.
Although they didn’t know to at the time, consumers should have cheered. In the next 3 years there would be products in their hands that weren’t on the horizon before Android. There would be eReaders, phones with two screens, free phones with capabilities of some laptops, phones just like the iPhone, tablets, digital audio players, and not to mention great phones that were nothing like the iPhone.
There would be so much innovation by so many players. I don’t think Google even knew what they had just released. Steve Jobs did. Android went from 2% market share to being the market leader in less than 2 years. Amazing.
Critics would ask, “but at what cost?” They would say that Android is so fragmented it’s impossible to develop something for it.
In my experience these people have usually had some form of encounter with developing for iOS before they come to Android. They expect Android to be just like Apple, but from Google.
Android is not for the person that wants everything that Apple has done, but doesn’t want it from Apple. If you want to cheer for a team and vilify a competitor, Android is not the platform for you, you’d be better off with Windows Mobile (I realize this makes you cringe). Most complaints about Android stem from the idea that they’re not like Apple, and to those I say, “well, go buy an iPhone or develop for iOS”. What’s that you say, “but I hate Apple”. Do you really? You seem to like everything they’ve done and want Android to do the same, maybe you just like being different for the sake of being different?
Android is about anyone innovating. iOS is about Apple innovating. Apple makes some great stuff, but unless you can land a job there the breadth of your innovations will be between the two memory address Apple allows you on the few processor cycles they let you run on.
So I say quit complaining about fragmentation. Google has done the impossible. They’ve become the market leader with Android and they’ve done it on a system that allows everyone a chance to make something amazing. Sure it’s fragmented, but that’s what happens when a bunch of different people innovate. The alternative is just trusting that the engineers Google and Apple have hired are the only ones who can make compelling products for the masses.
I prefer to have an open system to allow anyone to build something users will love.